"If you want to sell your home, paint color matters."

If you want to sell your home, you're not decorating, you're marketing. And the purpose of marketing is to entice a BUYER. What will the buyer like? With so many people looking at your home, how can you possibly anticipate what any one person will love?

Stagers Have Learned

• Most people like neutral walls along with a neutral carpet or wood floor.

• Then for drama, they punch it with ONE great color.

Family Room Before

What Happened in this Room?

• Pink walls were painted Sherwin Williams "Kilim Beige", a soft neutral tan
• All the existing pictures and accessories were removed
• Tan leather sofa replaced the patterned one
• Two great pictures were added
• The red in the pictures determined the perfect accent for the room and is repeated in the pillows, the floral on the coffee table and other decorator touches.

Guidelines for Choosing Colors

• If the wood in your home is light to medium (like oak), a soft sandy tan will look best, such as:
  • Sherwin Williams "Kilim Beige" or "Sand Beach"
  • Benjamin Moore "Shaker Beige" or "Coastal Path"
  • Ralph Lauren "Oatmeal"

• If your wood tones are dark, a taupe shade will look better:
  • Sherwin Williams "Accessible Beige"

Whenever choosing a wall paint for staging purposes, check carefully to make sure there are no pink, green or yellow undertones. These tints will be magnified on your walls!

See my recent goof in Tips to Avoid Making Color Mistakes.