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Color Demystified
What's the Right Shade for Your Walls?

Choosing a paint color can be one of the most baffling tasks when staging your home, and it's so important! Your wall paint is the backdrop for everything else. The right shade on your walls and in accessories will literally sell your home.



"If you want to sell your home, paint color matters!"


If you're staging to sell your home, you're not decorating, you're marketing. And the purpose of marketing is to entice a buyer.

What will the buyer like? With so many people looking at your home, how can you possibly anticipate what any one person will love?

Stagers Have Learned

  • Most people like neutral walls along with a neutral carpet or wood floor

  • Then for drama, punch it with ONE great color


Family Room Before


Family Room After

What Happened in this Room?

  • Pink walls were painted Sherwin Williams "Kilim Beige", a soft neutral tan
  • All the existing pictures and accessories were removed
  • Tan leather sofa replaced the patterned one
  • Two great pieces of art were added
  • The red in the pictures is the perfect accent for the room and is repeated in the striped side chair, throw pillows, the floral on the coffee table, and other decorator touches

Guidelines for Choosing Paint and Accents

  1. If the wood in your home is light to medium (like oak), a soft sandy tan will look best:

    • Sherwin Williams "Kilim Beige" or "Sand Beach"
    • Benjamin Moore "Shaker Beige" or "Coastal Path"
    • Ralph Lauren "Oatmeal"

  2. If your wood tones are dark, a taupe or grayish tan shade will look better:

    • Sherwin Williams "Accessible Beige"

    • Sherwin Williams "Bungalow Beige"

    • Benjamin Moore "Manchester Tan"

  3. In a bright, sunny, room, you can go a tint darker to keep the walls from looking washed out

  4. For ceilings and painted trim, a soft white will complement the neutral paints best. My favorite Sherwin Williams whites are:

    • "Dover White"

    • "Paperwhite"
  5. For your accent, choose ONE shade from a picture or rug and sprinkle it throughout the entire house in pillows, vases, flowers, etc.
  6. Step back periodically and see how it feels. It's so easy to over-do it!

Tips to Avoid Making Color Mistakes
Whenever choosing a wall paint for staging purposes, check carefully to make sure there are no pink, green or yellow undertones. These tints will be magnified on your walls!

Not planning on selling your home any time soon?
Want to add more personality to your home? Have fun and go crazy with wall paint. See more ideas for paint colors.

Serious about selling your home?
Get your home ready for a quick and profitable sale by taking care of repairs. Homes that are priced right and in good condition sell first!

Sell Your Home for More Money
This homeowner got multiple offers, a contract in under two weeks, and increased the value of her home by $10,000. Kitchen remodel? No, mostly paint and new carpet. The story and Before and After pictures.

Inexpensive Bathroom Update
The bathroom was in decent repair but terribly outdated. It got a Pottery Barn look with just two cans of paint, a new mirror and some inexpensive floor tile.

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